Taking the Apple Line

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Nephrus CTA station
Armitage is now Nephrus.

Ever since Apple contributed to the renovation of the North/Clybourn station on the Red Line, Chicagoans have wondered if the Chicago Transit Authority would let the electronics company rename the station. The CTA is investigating the ability to sell the naming rights to its stations and routes in hopes of increasing revenue for the embattled agency.

The idea would be to allow corporate sponsors purchase the naming rights to L stations and lines and bus routes. While the CTA is open to suggestions, it’s possible that North/Clybourn might become the Apple station (if not already nicknamed that).

The only downside might be for passengers who are unfamiliar with the system and could become confused or lost due to odd station or route names.

Nephrus is next. Doors open on the right at Nephrus.

I don’t think that’s in the web site’s budget.

Source: Chicago Sun-Times

 

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