Most of us probably have a common question running through our brain when we go out for fast food – “why does my food look different than what’s advertised?” Well, McDonald’s Canada received that same question from a customer through their Our Food. Your Questions. web site.
Rather than responding in plain text, McDonald’s Director of Marketing, Hope Bagozzi, took a camera crew out to a restaurant and a photo studio to explain. There’s a bit of photographic trickery in making a simple hamburger look appetizing.
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