A unique collaboration with My Hero Academia, TOHO animation, Crunchyroll, the National Basketball Association, NBALAB, and HYPERFLY will bring streetwear inspired by the anime series later this year to fans in Canada, the United States, and Japan.
A line-up of apparel and merchandise will feature characters from My Hero Academia in designs with the Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Boston Celtics, Philadelphia 76ers, New York Knicks, Miami Heat, Dallas Mavericks and Portland Trail Blazers.
Heavyweight cotton tees with decorated with All Might and four teams — the Warriors, Lakers, Knicks and Bulls — will be up for display, and purchase, at NBA Con July 7th thru 9th, 2023 at the Mandalay Bay resort in Las Vegas, Nevada. Fans can also enjoy scenes from the anime at the Crunchyroll booth. Tickets are available online at NBACon.com.
The full collection goes on sale in the fall in the Crunchyroll Store, and online stores of the NBA, Lids and HYPERFLY for North Americans, and on the Japanese version of the NBA Store.
HYPERFLY, which creates and sells jiu-jitsu kimonos and professional athletic training gear, envisioned this collaboration in cooperation with NBALAB, in bringing new products and ventures to basketball fans.
In My Hero Academia, certain humans are born with special abilities called quirks, which are either beneficial or detrimental to the user and the world at large. With a world under threat from villains using their powers for evil, heroes are needed to keep everyone safe. The students at U.A. High School learn from the best pro heroes to hone their skills and master their quirks. Based on the manga by Kohei Horikoshi, My Hero Academia has been adapted into an anime series (available on Crunchyroll) and into stage plays, spin-off novels and video games.
Source: Crunchyroll press release
© Kohei Horikoshi / Shueisha, My Hero Academia Project
© 2023 NBA Properties Inc. All rights reserved.
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