In the world of anime, most well known global brands have their names changed to avoid obvious legal issues. McDonald’s is taking this to the next level, working with a storied anime studio to cook up a promotion called WcDonald’s, an homage to popular restaurants in anime and manga, that includes a new sauce, packaging and short animated shows.
Manga artist Acky Bright has created a diverse crew, inspired by decades of characters anime fans will instantly recognize. There’s the mecha WcDizer 3000, staff prankster Mr. Bev, and frequent WcDonald’s customer Hashirune. Designs of these characters will decorate take-out bags and other packaging.
Joining the menu line-up is a special Savoury Chili WcDonald’s Sauce, a perfect partner for the 10-piece WcNuggets. Think of it as a warrior unleashing their ultimate attack on your taste buds.
Studio Pierrot has created four short episodes which will drop weekly starting Monday, February 26th, 2024 on the McDonald’s Canada website. Titled The Race to WcDonald’s, Love from Across the Booth, WcNuggets Space Frontier 3000, and The Wisdom of the Sauce will span the action, romance, mecha and fantasy subgenres familiar to so many of us.
The WcDonald’s promotion launches on Monday, February 26th, 2024 and is only available in participating McDonald’s restaurants across Canada for a limited time.
Source: McDonald’s press release
©2024 McDonald’s.
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